Phoenix Supermarket Solutions
Customized Ad and Brand Insights for Grocery Chains
Grocery chains know they would benefit from ad and brand insights, but are challenged to fit customized needs into cookie-cutter solutions without breaking the bank.
When it comes to Brand Tracking, Grocery chains seek to understand their brand’s performance as compared to key competitors in their specific geographic footprint.
Phoenix’s validated Ad and Brand platform generate insights surrounding media and promotional dynamics that influence brand usage and loyalty to help inform tactics, providing the ability for ongoing measurement and intelligence building over time.