Ad Development, Testing and Tracking

Our AdPi® Platform is a holistic solution that informs each stage of creative development all the way through in-market tracking

• “Reversed-engineered” framework for identifying category-relevant and consistent metrics for each stage of the creative development process across channels (TV, Print, Digital, OOH, Social, etc.)
• Robust, ongoing and transparent norms representative of the category for meaningful evaluation
• Industry leading timelines via data automation and dashboards for fast action