Brand Strategy Health & Management
A comprehensive set of tools to enable the management of individual brands and their impacts on the master brand
- Industry and business specific models to uncover the KPI’s that are driving your brand health and how they can be optimized to drive revenue and increase customer commitment
- Understand how customer experience and advertising come together to impact your brand health
- Recognize how the associative power of master brands, sister brands, and new brands impact your overall brand strategy health