Brand Health & Management

A comprehensive set of tools to enable the management of individual brands and their impacts on the master brand

  • Industry and business specific models to uncover the KPI’s that are driving your brand health and how they can be optimized to drive revenue and increase customer commitment
  • Understand how customer experience and advertising come together to impact your brand health
  • Recognize how the associative power of master brands, sister brands, and new brands impact your overall brand health
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