Brand Tracking & Management
Phoenix BrandPi® (Brand Performance Indicator) provides a customizable and actionable assessment of your brand’s equity and is uniquely positioned to:
- Embrace the complexity for more accurate measurement and goal setting
- Capture category nuances to provide tactical insights into “why and why not”
- Connect to advertising and customer experience modules for a more holistic view
- Deliver on speed and depth to help manage and grow your brand
Our modular approach combined with an agile sample framework ensures the flexibility and consistency needed to address ongoing measurement and specific brand needs.
To find out more about what’s behind the BrandPi score or to view select scores in your category, contact us.