Cross-Media Impact On Brand
Understand the impact of your campaign (overall and individual channels) on brand building objectives using the latest cross-media techniques plus leveraging our BrandPi® platform for an all-in-one view
- Evolved ‘Opportunity To See’ methodology to more accurately and efficiently capture media consumption
- Integration of real-time, passive tracking to understand digital targeting efficiency
- Custom study designs surrounding key milestones of your campaigns to modify in-flight, linked to your Brand Tracker