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Strengthen Cross-Channel Campaign Impact on Brand

Communicus provides a campaign-view advertising effectiveness capability that isolates brand lift over time, including contributions of each ad/campaign element, providing advertisers with insights to strengthen campaign effectiveness and build brands.

  • Provides in-market advertising campaign research solutions using a proven, proprietary longitudinal research method that illuminates how cross-platform advertising campaigns engage and persuade in the real world.
  • Helps clients understand which of their campaign elements are resonating and driving impact on their brands.
  • The longitudinal design enables advertisers to determine how their campaign messages work together to produce changes in brand KPIs
  • The comprehensive cross-channel advertising measurement enables advertisers to identify synergies in brand linkage and message amplification across campaigns and to determine when multiple campaigns are working at cross-purposes.

 

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Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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