In-Market: Measure Advertising Performance

Phoenix Brand Effect measures how well consumers recall ads (content, brand, and message) the next day after viewing in market Brand Effect provides best-in-class insights for breakthrough, creative efficiency, and impact in relation to key competitors.

• Track how media weight and ad flighting influence breakthrough &. campaign wear-in
• Understand the impact of program & publisher placement & TV program sponsorship
• Understand the impact of individual assets on key brand health metrics and consumer actions
• Track competitor activity & misattribution to inform strategic positioning

FOR ADVERTISERS

• Measure how your ads perform against historical and competitive ads, as well as category norms
• Assess your TV ad’s ability to resonate and communicate valuable information to viewers
• Track and optimize media weight, program placement, creative selection and more during your campaign

FOR MEDIA NETWORKS

• Measure ad and program effectiveness across TV and digital to help guide your media plan development
• Pair program engagement data with TV ratings for a holistic view of your program performance
• Identify high-value programming that fosters ad memorability and in-program placement success
• Measure TV sponsorship performance against historical and competitive norms

Let us help you design the right-sized program with the right mix of AdPi Quickview & Phoenix Brand Effect insights to support your brand.