In-Market Creative Measurement & Advertising Effectiveness Measurement

Integrating World-Class Creative Optimization and In-Market Tracking

AdPi Quickview In-Market Creative Diagnostics

Continuously measuring competitors in your category with quick turnaround creative insights delivery via our dashboard

• Category-specific models & category specific intender targets, underpinned by a robust model that explains a creative’s potential to drive an in-market consumer response
• Delivers multilayered insights that can help explain the “why’s” behind BE performance
• Composite AdPi score for easy in-market competitive comparison
• Deep dive into creative pathways and attributes to explain the difference in creative potential between your ads & competitors
• Robust competitive intelligence provides best practices for the category to assist in future campaign development

Brand Effect In-Market Advertising Effectiveness

Real–world, real-time, in-flight ad effectiveness measurement

• Track how media weight and ad flighting influence breakthrough &. campaign wear-in
• Understand the impact of program & publisher placement & TV program sponsorship
• Understand the impact of individual assets on key brand health metrics and consumer actions
• Track competitor activity & misattribution to inform strategic positioning

FOR ADVERTISERS

• Measure how your ads perform against historical and competitive ads, as well as category norms
• Assess your TV ad’s ability to resonate and communicate valuable information to viewers
• Track and optimize media weight, program placement, creative selection and more during your campaign

FOR MEDIA NETWORKS

• Measure ad and program effectiveness across TV and digital to help guide your media plan development
• Pair program engagement data with TV ratings for a holistic view of your program performance
• Identify high-value programming that fosters ad memorability and in-program placement success
• Measure TV sponsorship performance against historical and competitive norms

Based on your advertising campaign objectives & media plan we will determine which platform solution best fits your needs. Let us help you design the right-sized program