Measure In-Market Performance with Brand Effect
Phoenix Brand Effect measures how well consumers recall ads (content, brand, and message) the next day after viewing in market, and provides best-in-class insights for breakthrough, creative efficiency, and impact in relation to key competitors.
- Measure how your ads perform against historical and competitive ads, as well as category norms
- Assess your TV ad’s ability to resonate and communicate valuable information to viewers
- Track and optimize media weight, program placement, creative selection and more during your campaign
- Measure ad and program effectiveness across TV and digital to help guide your media plan development
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