Measure In-Market Performance with Brand Effect

Phoenix Brand Effect measures how well consumers recall ads (content, brand, and message) the next day after viewing in market, and provides best-in-class insights for breakthrough, creative efficiency, and impact in relation to key competitors.

• Measure how your ads perform against historical and competitive ads, as well as category norms
• Assess your TV ad’s ability to resonate and communicate valuable information to viewers
• Track and optimize media weight, program placement, creative selection and more during your campaign
• Measure ad and program effectiveness across TV and digital to help guide your media plan development