Customer Buy Flow Optimization
Understand the combined impact of the 4Ps (product, pricing, placement, promotion changes) in driving velocity to purchase
- Package & Pricing Lab platform mimics your online buy flow process and allows for the evaluation of how feature, placement, promotion and pricing changes impact consumer demand
- Virtual and 3D shopper techniques that allow for brick-and-mortar optimization across all 4Ps
- Competitive response models that estimate overall market impacts to their changing stimuli