Customer Buy Flow Optimization

Understand the combined impact of the 4Ps (product, pricing, placement, promotion changes) in driving velocity to purchase

  • Package Pricing Lab platform mimics your online buy flow process and allows for the evaluation of how feature, placement, promotion and pricing changes impact consumer demand
  • Virtual and 3D shopper techniques that allow for brick-and-mortar optimization across all 4Ps
  • Competitive response models that estimate overall market impacts to their changing stimuli
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