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Post-Production / At Launch

Meaningful, real-time ad diagnostics at your fingertips delivered through Phoenix’s Intel Now marketing intelligence dashboard. Your AdPi Quickview dashboard is made up of various modules that will enable you to effectively analyze your advertising

Born out of 15 years of predictive creative DNA testing to unlock high-performance ads

  • Single composite score for an ad’s potential to shift attitudes and drive consumer action
  • Full set of ad performance drivers and diagnostics

Fully syndicated measurement of ads as they break, with the ability to pre-test your ads prior to launch

  • Full set of norms and competitive ad benchmarking
  • Results available within 24hrs of an ad breaking

Actionable performance measurement for TV and Digital video ad formats

  • Delivered through a modular, interactive dashboard that you can configure for your specific analytic needs
  • Import and digest data directly into your own reporting tool

We are excited to announce that our new creative diagnostics solution AdPi Quickview offers marketers the opportunity for early and robust insight into In-Market Breakthrough Potential based on key creative attributes.

We have proven a correlation between these AdPi Quickview Breakthrough Potential attributes and in-market Ad Memorability from Phoenix Brand Effect, the leading platform for measuring breakthrough in the real world.


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