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Pre-Market: Build & Optimize Creative

AdPi® Quickview is a holistic solution that informs each stage of creative development all the way through to launch.

  • “Reversed-engineered” framework with category-relevant and consistent metrics that apply at any stage of the creative development process across channels (TV, Print, Digital, OOH, Social, etc.)
  • Robust and transparent norms representative of the category for meaningful evaluation
  • Measures an ad’s creative effectiveness by how it connects with consumers and motivates action
  • Full set of ad performance drivers and diagnostics

NEW – Forward-Looking Estimates for In-Market Ad Performance

  • AdPi Quickview now connects to In-Market Advertising performance, delivering forward-looking estimates for Phoenix Brand Effect Ad Memorability & Brand Linkage
  • We see a correlation between AdPi Quickview creative & Brand Effect Ad Memorability & Brand Linkage metrics

Actionable performance measurement for TV and Digital video ad formats

  • Delivered through a modular, interactive dashboard that you can configure for your specific analytic needs
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Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.