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Build & Optimize Creative (Including At Launch Disaster Checks)

AdPi® is our gold standard for pre-market testing and a holistic solution that informs each stage of creative development all the way through to launch.

PRE-MARKET CREATIVE DEVELOPMENT

Measure how ads motivate consumer response and the paths they take to drive that action, including connecting with consumer needs & goals with AdPi® Concept and Copy Testing

  • “Reversed-engineered” framework with category-specific and consistent metrics that apply at any stage of the creative development process (from storyboards and rough-cuts to animatics and finished film) across all media types (TV, Print, Digital, OOH, Social, etc.)
  • Robust and transparent norms representative of the category for meaningful evaluation
  • Measures an ad’s creative effectiveness by how it connects with consumers and motivates action
  • Full set of ad performance drivers and diagnostics
  • Add-on tools available for Facial Coding, Eye Tracking, and Print Annotator
  • Fully supported and backed by a creative development consulting team

AT LAUNCH CREATIVE DIAGNOSTIC CHECK

Rapid turnaround check so you can measure your ad against a selected set of competitors in your category

  • Creative check at launch uses the same category-specific creative diagnostic models as pre-launch copy testing
  • Robust category models and norms enable early diagnosis of any potential in-market creative performance issues and the ad’s ability to drive in-market consumer response
  • Delivers a composite AdPi® score for easy in-market competitive comparison and a deep-dive into creative pathways & attributes to explain the difference in creative potential between your ads & competitor

Estimating In-Market Performance

Phoenix’s AdPi Brand Effect Platform offers clients a seamless solution to maximize ad performance using creative diagnostics (AdPi) to generate forward-looking estimates to understand your creative’s full in-market performance potential (Brand Effect), delivered through a modular, interactive dashboard configured to meet your specific analytic needs.

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