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Understand Creative Potential with AdPi

AdPi® is our gold standard for pre-market testing and a holistic solution that informs each stage of creative development all the way through to launch.

  • “Reversed-engineered” framework with category-specific and consistent metrics that apply at any stage of the creative development process (from storyboards and rough-cuts to animatics and finished film) across all media types
  • Measures an ad’s creative effectiveness by how it connects with consumers and motivates action
  • Robust category models and norms enable early diagnosis of any potential in-market creative performance issues and the ad’s ability to drive in-market consumer response
  • Delivers a composite AdPi® score for easy in-market competitive comparison and a deep-dive into creative pathways & attributes to explain the difference in creative potential between your ads & competitor


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