Why think outside the box when you can build a better box?
Research is reborn every day at Phoenix MI. We’re well versed in traditional methods, but are always developing and applying new approaches and tools as well as the integration of these data with advanced analytic and modeling techniques. Why? So we can deliver faster, more disruptive insights to direct confident decision-making.
We’re thought-leaders, for your success.
We know our way around effective advertising, communications, branding and marketing strategies. With the acquisition of Nielsen’s TV Brand Effect, Phoenix MI now equips clients with a one-stop solution for the most timely, comprehensive and accurate information to make decisions along the campaign continuum. Phoenix MI’s ad and brand solutions utilize validated frameworks, but acknowledge there is no one-size- fits-all approach. Our methods ensure timely and actionable results allowing sponsors and their agency partners to make informed decisions surrounding brand strategy, media planning, messaging and creative.
Want to increase your profits? Optimize your customer experience.
Your customers are one of your greatest assets, and the better their experiences are, the better your business results are. Let our team help you consistently deliver ideal customer experiences with confidence.
Technique Agnostic for Creative Flexibility
We innovate, so you can better understand your markets, competitors, prospects and customers. Utilizing proven research approaches and advanced analysis/modeling, we apply experience & creativity to best fit your unique situation.
