Why think outside the box when you can build a better box?

Research is reborn every day at Phoenix MI. We’re well versed in traditional methods, but are always developing and applying new approaches and tools as well as the integration of these data with advanced analytic and modeling techniques. Why? So we can deliver faster, more disruptive insights to direct confident decision-making.

We’re thought-leaders, for your success.

We know our way around effective advertising, communications, branding and marketing strategies. With Brand Effect, Phoenix MI now equips clients with a one-stop solution for the most timely, comprehensive and accurate information to make decisions along the campaign continuum. Phoenix MI’s ad and brand solutions utilize validated frameworks, but acknowledge there is no one-size- fits-all approach. Our methods ensure timely and actionable results allowing sponsors and their agency partners to make informed decisions surrounding brand strategy, media planning, messaging and creative.

Technique Agnostic for Creative Flexibility

We innovate, so you can better understand your markets, competitors, prospects and customers. Utilizing proven research approaches and advanced analysis/modeling, we apply experience & creativity to best fit your unique situation.

Market sizing, predictive modeling, driver analysis

Advanced Analytics

One-off and on-going systems to test and enhance new products/services

Product / Service Innovation

Ascertain success of new product launches or product line extensions including take rate, pricing, packaging, product sourcing and cannibalization

Concept Testing

A comprehensive set of tools to enable the management of individual brands and their impacts on the master brand

Brand Health & Management

Understand how your customer makes decisions on purchase of your products/services and how they use these products/services

Customer Journey

Hypotheses-driven, strategic targeting of segments to identify new opportunities, white space, trends, new brand positioning, product development, long-range planning


Message testing using one of Phoenix MI's many customizable analytical approaches

Message Testing

Understand the direction of your market, what is happening now, why it is happening, where it is going, and how it will impact your business

Channel A&U Management

Understand what is driving customer satisfaction in your markets, how you are performing and how to positively impact that satisfaction

Customer Experience

Forecast attendance for new or renovated theme parks, observation decks, science centers expositions and other entertainment venues

Attendance Forecasting

Understand the optimal price for your services and how it will impact sales

Pricing Research

Understand the combined impact of the 4Ps; (product, pricing, placement, promotion changes) in driving velocity to purchase

Customer Buy Flow Optimization

Put us to work for you!