Precise and Connected Solutions to Drive Brand Impact
With the recent acquisition of Communicus, Phoenix MI has enhanced our end-to-end Communications solution suite to deliver even stronger strategic and tactical insights, with message frameworks that connect across all media types (TV, print, digital, OOH, social, walled gardens, etc.), both qual and quant, System 1, and System 2 thinking into Phoenix’s Brand Health Model, BrandPi®.
No matter how complex the creative or channel mix, and regardless of cookies and walled gardens, Phoenix continues to provide the highest-grade of advertising research solutions across all media types, and from early-stage message testing to in-market performance measurement.
Phoenix’s advertising measurement platform provides clients with a single construct for evaluating creative performance, and the flexibility to draw upon each piece-part as needed for more advanced ad tracking and better ad performance measurement.