Delivering Continuous Advertising Measurement & Performance Improvement Through a Single Platform

Phoenix’s advertising measurement platform provides clients with a single construct for evaluating creative performance, and the flexibility to draw upon each piece-part as needed for more advanced ad tracking and better ad performance measurement.

Through more than 20 years of experience and testing thousands of ads, Phoenix has developed 19 category-specific ad tracking measurement models that uncover the drivers and creative attributes that explain the “whys” behind your ad’s creative performance, with forward-looking estimates for Ad Memorability and Brand Linkage. 

Learn more about the research Phoenix is doing on the effects COVID (and other crises) have on consumer behavior, sentiment, and the overall advertising landscape.

Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.