Validated brand management platform and analytics to help you drive growth

Many existing frameworks attempt to boil down brand equity in very simplistic terms, using generic metrics and models applied to any and all categories. Our validated models show that category dynamics do matter and are needed for a meaningful assessment of your brand. We live in a complex world and there is danger in being too simplistic. Our approach is to manage the complexity instead.

Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.