Gain a Holistic View of Your Advertising with the 2022 Super Bowl LVI Report
Hailed as the most prolific viewing event of the year, the Super Bowl has been made famous for its season-ending gameplay, show-stopping halftime show, and of course, the TV advertisements. Despite the $6.5 million price tag for a 30-second ad spot (up from $5.5 million in 2021), brands are moving quickly to snatch up the remaining ad slots. With the high price, combined with an average viewership of 106.5 million, advertisers need to make sure that they make the most of their Super Bowl investment.
Understand the Impact of Your Advertising with the 2022 Super Bowl LVI Report
Phoenix’s Super Bowl LVI Report provides a deep dive analysis into your brand’s performance during the big game at the ad level. More than just a ranking system, our analysis helps advertisers understand specific drivers of success in this highly unique airing environment.
Phoenix’s proprietary measurement provides a holistic look at your advertising and brand performance based on our creative development and in-market measurement solutions.