Financial Services / Communications & Brand
Anne-Marie Duffy has over 25 years experience in advertising, research, media planning, and brand management. Her work at Phoenix includes consulting, qualitative and quantitative projects for financial, restaurants, credit card, and insurance clients. Prior to co-founding the Communications & Brand Analytics Practice, which was acquired by Phoenix, Anne-Marie managed her own consulting firm and completed projects in agency search, media planning and evaluation, strategic marketing consultation, and quantitative and qualitative research. Before launching her business, Anne-Marie spent over a decade at Liberty Mutual Group managing national advertising, corporate identity programs, communications research, and media planning and buying. Prior to her work in insurance, Anne-Marie was the Retail Marketing Manager at Bank of New England in Boston. Anne-Marie graduated from Smith College with a B.A. in Economics, cum laude.