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Bill McCracken

Synergistics Syndicated Financial Reports

Bill McCracken works within Phoenix Synergistics, the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. In this capacity, he has guided Phoenix Synergistics since 1999, specifically in client relations & business development, and strategic direction.

Under Mr. McCracken’s guidance, Phoenix Synergistics continues to be the premier provider of syndicated research for the financial services industry. Each year, the company sells research to most of the top 30 banks in the country, the top ten card issuers, and top credit unions.

Mr. McCracken has had extensive experience in the financial services industry having served in a variety of functions. Prior to this position, Bill most recently served as Chief Financial Officer of Reliance Trust Company, one of the country’s largest independent trust companies. Mr. McCracken’s early career was spent at Wachovia Bank & Trust, First Atlanta National Bank and Fulton Federal Savings and Loan.

Mr. McCracken graduated with a B.S. in Marketing from Pennsylvania State University and received an M.B.A. in Finance from Georgia State University. He is also a Certified Public Accountant. Mr. McCracken is a member of the Georgia Society of CPA’s and the American Institute of CPA’s. He is on the Board of Advisors for the Survey of Consumer Payments of the Federal Reserve Bank of Boston. He is a frequent speaker at financial services conferences, both in the US and internationally. Mr. McCracken was born in Lima, Peru.

Mr. McCracken lives in Duluth, GA with his wife and two sons.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

Chief Financial Officer

Heather Still

EVP Human Resources and Chief Privacy Officer

Andrew Grant

Head of Europe Operations

Pritica Hogg

Regional Managing Director - Asia Pacific

Brian Maraone, MBA


Jaime Hodges

Communications and Brand

Leslie Martin

Customer Experience

Mark Willard

Customer Experience

Neal Chambliss

Financial Services / Innovation & Analytics

Anne-Marie Duffy

Financial Services / Communications & Brand

Andrew Scott


Steve Wakefield


Edye Twer


Lane H. Mann, MBA

Agency Partnerships

Bill McCracken

Synergistics Syndicated Financial Reports

John Schiela, MBA


John Antonello

Travel & Leisure / CPG / Multicultural

David M. Thompson

Affluent & Wealth