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Edye Twer

Media

President

Edye Twer, with nearly thirty years of supplier-side experience, co-heads Phoenix’s cutting-edge Converged Technology & Media Practice, developing the company’s media efforts, including but not limited to clients in the broadcast, cable and radio network arenas. Edye is adept at developing and implementing a variety of research designs, including awareness and usage, program and promotional testing, talent and concept studies, tracking, and both behavioral and attitudinal segmentations.

She heads the Practice’s Pilot Testing research, completed for media companies prior to the new program announcements, with the results of these tests assisting network executives in selecting programs for air. Before joining Phoenix, as the senior executive in charge of the Media and Entertainment work for one of the country’s largest global market research firms, Edye led a sales and management team responsible for the sale, design, and execution of custom continuous tracking, ad-hoc quantitative projects and syndicated research.

Edye received a degree from the University of Pennsylvania, where she majored in Behavioral Communications from the Annenberg School. Edye has been active in both the Audience Research Foundation (ARF), as well as CTAM (Cable Television Marketing Association).

Outside of work, Edye is an animal enthusiast. She and her husband are currently “parents” to three cats, all of whom were rescued. Edye is also a devoted Phillies fan, and can be found at most games cheering them on.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

EVP, Financial Operations

Heather Still

EVP Human Resources and Chief Privacy Officer

Steve Wolf

Chief Client and Marketing Officer

Andrew Grant

Head of Europe Operations

Pritica Hogg

Regional Managing Director - Asia Pacific

Brian Maraone, MBA

Automotive

Jaime Hodges

Communications and Brand

Leslie Martin

Customer Experience

Mark Willard

Customer Experience

Neal Chambliss

Financial Services / Innovation & Analytics

Anne-Marie Duffy

Financial Services / Communications & Brand

Andrew Scott

Healthcare

Steve Wakefield

Healthcare

Edye Twer

Media

Lane H. Mann, MBA

Mobile

Bill McCracken

Synergistics Syndicated Financial Reports

John Schiela, MBA

Technology

John Antonello

Travel & Leisure / CPG / Multicultural

Rich Frazita

Psychodiagnostics

David M. Thompson

Affluent & Wealth

Genie Driskill

Synergistics Syndicated Financial Reports