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Florian Thielecke

Client Service, Europe

Florian Thielecke has over 13 years of experience in marketing effectiveness and business. His strong client focus and understanding of the importance of smart and data-based stories allow him to provide clients with the tools they need to understand their marketing efforts within a highly complex media environment.

Florian recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s TV Brand Effect business. Before Phoenix, Florian lead the team at Nielsen that introduced Brand Effect to the German and European markets. He also lead the advertiser business for marketing research and efficiency services at Nielsen, where he built a strong network of advertising clients and joint industry committees.

Florian has a Master’s Degree in Business Administration with a focus in Marketing Statistics, as well as International Economics and Global Management.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

Chief Financial Officer

Tamil Selvan

Chief Technology Officer

Heather Still

EVP Human Resources and Chief Privacy Officer

Andrew Grant

Head of Europe Operations

Pritica Hogg

Regional Managing Director - Asia Pacific

Brian Maraone, MBA


Jaime Hodges

Communications and Brand

Mark Willard

Customer Experience

Neal Chambliss

EVP of Research

Anne-Marie Duffy

Financial Services / Communications & Brand

Steve Wakefield


Edye Twer


John Schiela, MBA

EVP of Sales

John Antonello

Travel & Leisure / CPG / Multicultural

Jim Berridge

Client Service

Florian Thielecke

Client Service, Europe

Michele Orlick

Networks & Media