Travel & Leisure / CPG / Multicultural
With over 25 years of experience in custom marketing research, John has conducted research to support many business decisions including new product development, brand and positioning strategies, customer satisfaction, and strategic planning.
Having worked with most of the leading travel companies, John leads one of the most experienced travel research firms ever assembled. This team includes senior level executives, knowledgeable both in research and travel, who provide a high-level of analytical insight and client consultation.
The Consumer Goods team John leads has extensive experience with both global and multicultural research, and uses cutting edge approaches to conduct concept testing, ad testing, attitude & usage studies, brand health tracking, and sales forecasting. John and the team have worked with numerous Fortune 100 clients in Consumer Packaged Goods, Personal Care, OTC Healthcare, Retail, and a mix of other industries.
Prior to joining Phoenix Marketing International, John was President of Plog Research, an independent research firm focused on Travel, Leisure, and Entertainment research, that was later acquired by NFO. Before Plog, John was Research and Development Director for Reed-Elsevier, a major media and publishing company. John graduated Magna cum Laude with a BS in Business from Montclair State University.