John Schiela, MBA
John Schiela co-heads Phoenix’s innovative Converged Technology & Media Practice with vast experience spanning market tracking programs, to new product development, to strategic brand and positioning in both the global and domestic arena. He brings his unique mix of business, research and academic acumen to bear on developing a consultative approach to providing business solutions. Leveraging his prowess across both qualitative and quantitative realms, John drives strategic research into actionable ROI generating information strategies, target marketing and segmentation solutions.
Prior to joining Phoenix, John served as an Executive Vice President for the IT, Telecom, and Media Practice for one of the global leaders in market research and was responsible for developing a portfolio of syndicated services while also directing large custom research initiatives. John was a founding member of AT&T’s Universal Card Team, the most successful new credit card launch in the US.
John has a MBA from Seton Hall University where he majored in Quantitative Analysis and Marketing. When not at work, John spends time with his wife and three children, enjoying the outdoors of Pennsylvania and volunteering as a youth leader at his church.