Tech / Telecom & Financial Services / Insurance
Mara Doran has more than 20 years of experience working in Market Research, providing consultative insights and strategic recommendations to drive client business forward. She recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s TV Brand Effect business. In her role, Mara oversees the Tech / Telecom and Financial Services / Insurance sectors for the Phoenix Brand Effect advertising resonance solution.
Before Phoenix, Mara held various leadership roles at Nielsen over the past 12 years, with a focus on the technology and telecom industries, applying strong analytic and leadership skills to help brands build the most impact through their advertising efforts.
Mara has a dual degree in Communication and Psychology from The State University of New York at Buffalo.