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Mara Doran

Tech / Telecom & Financial Services / Insurance

Mara Doran has more than 20 years of experience working in Market Research, providing consultative insights and strategic recommendations to drive client business forward. She recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s TV Brand Effect business. In her role, Mara oversees the Tech / Telecom and Financial Services / Insurance sectors for the Phoenix Brand Effect advertising resonance solution.

Before Phoenix, Mara held various leadership roles at Nielsen over the past 12 years, with a focus on the technology and telecom industries, applying strong analytic and leadership skills to help brands build the most impact through their advertising efforts.

Mara has a dual degree in Communication and Psychology from The State University of New York at Buffalo.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

Chief Financial Officer

Tamil Selvan

Chief Technology Officer

Heather Still

EVP Human Resources and Chief Privacy Officer

John Schiela, MBA

EVP, Marketing Consulting

Neal Chambliss

EVP Research, Marketing Consulting

Jaime Hodges

EVP, Communications & Brand

Anne-Marie Duffy

EVP, Communications & Brand Insights

Paul Kultgen

EVP, Brand Effect Marketing Performance

Andrew Grant

Head of Europe Operations

Pritica Hogg

Regional Managing Director - Asia Pacific

Brian Maraone, MBA


Mark Willard

Customer Experience

Steve Wakefield


Edye Twer


John Antonello

Travel & Leisure / CPG / Multicultural

Jim Berridge

Client Service

Florian Thielecke

Client Service, Europe

Michele Orlick

Networks & Media

Kevin Meixner


Rebecca Sandidge

CPG / Retail

Mara Doran

Tech / Telecom & Financial Services / Insurance