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Mark Willard

Customer Experience

Executive Vice President

Prior to Phoenix Marketing International, Mark was the Managing Director of Market Strategies International's Financial Services Division and has more than 25 years of experience in research. Mark has extensive experience in both qualitative and quantitative research techniques. Prior to MSI, Mark was an Executive Vice President position at Research International, where he led the Financial Services practice. Mark was the managing director and founding partner of The Willard and Shullman Group, a full-service research and consulting firm. At Willard and Shullman, Mark managed all consulting and project-related activities and was also the firm’s chief methodologist. Before Willard and Shullman, Mark was an internal consultant for Citicorp, where he was involved in the development of virtually all of its customer satisfaction measurement programs worldwide.

Mark has an undergraduate degree in psychology from Hofstra University and has completed coursework toward his Ph.D. in applied psychological research, also at Hofstra.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

EVP, Financial Operations

Heather Still

EVP Human Resources and Chief Privacy Officer

Steve Wolf

Chief Client and Marketing Officer

Andrew Grant

Head of Europe Operations

Pritica Hogg

Regional Managing Director - Asia Pacific

Brian Maraone, MBA

Automotive

Jaime Hodges

Communications and Brand

Leslie Martin

Customer Experience

Mark Willard

Customer Experience

Neal Chambliss

Financial Services / Innovation & Analytics

Anne-Marie Duffy

Financial Services / Communications & Brand

Andrew Scott

Healthcare

Steve Wakefield

Healthcare

Edye Twer

Media

Lane H. Mann, MBA

Mobile

Bill McCracken

Synergistics Syndicated Financial Reports

John Schiela, MBA

Technology

John Antonello

Travel & Leisure / CPG / Multicultural

Rich Frazita

Psychodiagnostics

David M. Thompson

Affluent & Wealth

Genie Driskill

Synergistics Syndicated Financial Reports