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Paul Kultgen

EVP, Brand Effect Marketing Performance

Paul Kultgen is the global leader for Phoenix Marketing International’s Marketing Performance Platform, Brand Effect. He recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s TV Brand Effect business. In his role, Paul leads the product, technology, solution analytics consulting and commercial team, with a focus on building state-of-the-art tech enabled marketing measurement solutions and client engagements across the globe. Paul also heads efforts to identify new partnerships and acquisitions to continue to evolve Phoenix’s solution offerings.

Before Phoenix, Paul was EVP, General Manager at Nielsen, heading up its Marketing Effectiveness practice. Before Nielsen, he held a career in Product Development and Brand Management at Kraft Foods, and later held a global Senior Executive role with Ogilvy.
Paul holds an MBA from the Kellogg School of Management and a Bachelors of Science in Chemical Engineering from the University of Wisconsin.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Elizabeth L. Trachte, MA

Chief Financial Officer

Tamil Selvan

Chief Technology Officer

Heather Still

Chief People and Culture Officer

Neal Chambliss

EVP Research, Marketing Consulting

Anne-Marie Duffy

EVP, Communications & Brand Insights

Paul Kultgen

EVP, Brand Effect Marketing Performance

Andrew Grant

Head of Europe Operations

Brian Maraone, MBA


Mark Willard

Customer Experience

Steve Wakefield

Health / Advanced Analytics

Edye Twer


John Antonello

Travel & Leisure / CPG / Multicultural

Jim Berridge


Florian Thielecke

Client Service, Europe

Michele Orlick

Networks & Media

Kevin Meixner