Regional Managing Director - Asia Pacific
Pritica has 13 years of marketing research experience, primarily focusing on global research. She has been living in Shanghai for the past 7 years, and is currently heading Phoenix’s Asia Pacific regional headquarters. Pritica’s experience spans large global qualitative and quantitative studies across a variety of industries and many types of complex custom marketing research techniques. In addition, she has worked with a variety of clients in China and Asia Pacific, ranging from technology, consumer goods, retail, automotive, among others. She is recognized by her clients for synthesizing complex research insights into simple yet highly impactful executive style reports.
Prior to Phoenix, Pritica worked at a LRW, first in their U.S. headquarters then setting up their China operations. Pritica earned her MBA at Pepperdine University, Los Angeles, CA.