Back to about page

Pritica Hogg

Regional Managing Director - Asia Pacific

Pritica has 13 years of marketing research experience, primarily focusing on global research. She has been living in Shanghai for the past 7 years, and is currently heading Phoenix’s Asia Pacific regional headquarters. Pritica’s experience spans large global qualitative and quantitative studies across a variety of industries and many types of complex custom marketing research techniques. In addition, she has worked with a variety of clients in China and Asia Pacific, ranging from technology, consumer goods, retail, automotive, among others. She is recognized by her clients for synthesizing complex research insights into simple yet highly impactful executive style reports.

Prior to Phoenix, Pritica worked at a LRW, first in their U.S. headquarters then setting up their China operations. Pritica earned her MBA at Pepperdine University, Los Angeles, CA.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

Chief Financial Officer

Heather Still

EVP Human Resources and Chief Privacy Officer

Andrew Grant

Head of Europe Operations

Pritica Hogg

Regional Managing Director - Asia Pacific

Brian Maraone, MBA

Automotive

Jaime Hodges

Communications and Brand

Leslie Martin

Customer Experience

Mark Willard

Customer Experience

Neal Chambliss

Financial Services / Innovation & Analytics

Anne-Marie Duffy

Financial Services / Communications & Brand

Andrew Scott

Healthcare

Steve Wakefield

Healthcare

Edye Twer

Media

Lane H. Mann, MBA

Mobile

Bill McCracken

Synergistics Syndicated Financial Reports

John Schiela, MBA

Technology

John Antonello

Travel & Leisure / CPG / Multicultural

Rich Frazita

Psychodiagnostics

David M. Thompson

Affluent & Wealth

Genie Driskill

Synergistics Syndicated Financial Reports