CPG / Retail
Rebecca Sandidge has 19 years of experience working in Market Research, with a key focus on Advertising Measurement for the past 14 years. She recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s TV Brand Effect business. In her role, Rebecca leads the CPG-Retail-Pharma team for Phoenix Brand Effect and she helps clients optimize current and future marketing strategies by using data-driven, consultative analytics.
Before Phoenix, Rebecca ran the TV Brand Effect Research Organization at Nielsen, where she managed a large team of analysts and oversaw the development of client deliverables. She has held several other research leadership roles at Nielsen and the NPD Group, and has vast experience across a number of different verticals and Fortune 500 companies.
Rebecca holds a degree from the University of North Carolina at Chapel Hill in International Studies.