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Rebecca Sandidge

CPG / Retail

Rebecca Sandidge has 19 years of experience working in Market Research, with a key focus on Advertising Measurement for the past 14 years. She recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s TV Brand Effect business. In her role, Rebecca leads the CPG-Retail-Pharma team for Phoenix Brand Effect and she helps clients optimize current and future marketing strategies by using data-driven, consultative analytics.

Before Phoenix, Rebecca ran the TV Brand Effect Research Organization at Nielsen, where she managed a large team of analysts and oversaw the development of client deliverables. She has held several other research leadership roles at Nielsen and the NPD Group, and has vast experience across a number of different verticals and Fortune 500 companies.

Rebecca holds a degree from the University of North Carolina at Chapel Hill in International Studies.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

Chief Financial Officer

Tamil Selvan

Chief Technology Officer

Heather Still

EVP Human Resources and Chief Privacy Officer

John Schiela, MBA

EVP, Marketing Consulting

Neal Chambliss

EVP Research, Marketing Consulting

Anne-Marie Duffy

EVP, Communications & Brand Insights

Paul Kultgen

EVP, Brand Effect Marketing Performance

Andrew Grant

Head of Europe Operations

Brian Maraone, MBA


Mark Willard

Customer Experience

Steve Wakefield

Health / Advanced Analytics

Edye Twer


John Antonello

Travel & Leisure / CPG / Multicultural

Jim Berridge

Client Service

Florian Thielecke

Client Service, Europe

Michele Orlick

Networks & Media

Kevin Meixner


Rebecca Sandidge

CPG / Retail

Katy Palmer, Ph.D.