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Rich Frazita


Executive Vice President

Rich has over 20 years experience as a global consultant and researcher. He has designed, led and executed large scale multi-country qualitative research studies in more than 40 countries. Rich is both an EU and US citizen and holds an MBA from Adelphi University.

Rich specializes in strategy driven research in the areas of consumer decision making, branding, positioning and portfolio management, consumer experience, communication, packaging, new product development & innovation, sensorial research, and creating long and short-from research documentaries.

Rich has expertise in several methodologies including but not limited to B2B and B2C multicultural research; Psychodiagnostic diagnostic motivational research; Foundational and Tactical research; Concept and Ad tests; Focus Groups; Ethnographies and Consumer Immersions; IDIs; In-Home; Shopper.

He has experience across Consumer Goods, Food & Beverages, Personal & Skin Care, Baby Care, Travel & Leisure,  Apparel, Automotive, Shopper, MLM/Direct Sales, Technology/CE, Entertainment / Media, General Nutrition and Pharmaceuticals.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

Chief Financial Officer

Heather Still

EVP Human Resources and Chief Privacy Officer

Andrew Grant

Head of Europe Operations

Pritica Hogg

Regional Managing Director - Asia Pacific

Brian Maraone, MBA


Jaime Hodges

Communications and Brand

Leslie Martin

Customer Experience

Mark Willard

Customer Experience

Neal Chambliss

Financial Services / Innovation & Analytics

Anne-Marie Duffy

Financial Services / Communications & Brand

Andrew Scott


Steve Wakefield


Edye Twer


Lane H. Mann, MBA


Bill McCracken

Synergistics Syndicated Financial Reports

John Schiela, MBA


John Antonello

Travel & Leisure / CPG / Multicultural

Rich Frazita


David M. Thompson

Affluent & Wealth

Genie Driskill

Synergistics Syndicated Financial Reports