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Steve Wolf

Chief Client and Marketing Officer

Steve Wolf is an inspirational business builder and leader known for creating, nurturing, and retaining exceptionally talented and powerful teams within the marketing research and consulting space, who inspire, inform, and guide disruptive decision-making for some of the world’s most successful brands.

His teams have embedded contextual insight within organizations across every major industry in nearly 70 countries. Market Meaning, Segmentation, Portfolio Planning, Innovation, Activation Strategy, Concept/Product/Communications Development, (Re)Positioning, Brand Equity/Character/Behavior, Customer Equity, Shopper Insights Path to Purchase, and Website Design/Usability are some examples, often utilizing creative, sophisticated, integrated study designs.

In addition to establishing and implementing the vision, strategy, and leadership for a couple of the world’s largest research firms, both within the US and across the world, he has turned several under-performing businesses into prosperous operations. Mr. Wolf has also overseen the acquisition, development, and launch of multiple, successful, global, thought-leading qualitative research “solutions” and intellectual property.

Steve has spoken and conducted workshops at global conferences, and has been quoted in industry publications.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

EVP, Financial Operations

Heather Still

EVP Human Resources and Chief Privacy Officer

Steve Wolf

Chief Client and Marketing Officer

Andrew Grant

Head of Europe Operations

Pritica Hogg

Regional Managing Director - Asia Pacific

Brian Maraone, MBA


Jaime Hodges

Communications and Brand

Leslie Martin

Customer Experience

Mark Willard

Customer Experience

Neal Chambliss

Financial Services / Innovation & Analytics

Anne-Marie Duffy

Financial Services / Communications & Brand

Andrew Scott


Steve Wakefield


Edye Twer


Lane H. Mann, MBA


Bill McCracken

Synergistics Syndicated Financial Reports

John Schiela, MBA


John Antonello

Travel & Leisure / CPG / Multicultural

Rich Frazita


David M. Thompson

Affluent & Wealth

Genie Driskill

Synergistics Syndicated Financial Reports