THE RIGHT TOOL FOR THE JOB
Analytics
Social Media
Monitoring, netnography, and more enables the identification of trending patterns, connections, sentiment and contradictions which, when integrated with primary research, facilitates more robust insight
Risk analysis
Evaluate the risk and potential result(s) associated with decisions being applied to a variety of complex business situations
Price Elasticity models
Understand consumer reaction to price changes and identify tactics to drive sales and market share forward
Marketing Mix Models and mROI
Enables maximization of sales, profits, and marketing ROI
Pre-market ad effectiveness
Uses market research data from pre-market ad testing to determine how the ad will perform in-market on a number of outcome metrics (e.g. recall, consideration)
Customer Value Optimization
Identify the marketing strategy and tactics which maximize performance
Brand Health Models
Compare your brand with its competitive set to identify attributes to improve/further enhance
Multicultural specialization
In the US, research conducted with African-American, Hispanic (both acculturated and unacculturated) and Asian populations
AdPi Path Modeling
Determine how an ad will perform against a number of outcome metrics such as recall and consideration
Qualitative
Digital (Bulletin Boards, Depths, Communities, Journaling, Virtual Ethnos, Geofencing, Missions)
Respondents participate in sessions or record/upload content of all types, “real-time”, anywhere, anytime or over-time
Traditional Focus Groups, Mini Groups, Triads, Dyads (Face-to-Face, Phone, Webcam)
Moderated discussions of all sizes to explore perceptions, opinions, beliefs, and attitudes toward a product, service, concept, advertisement, idea, or package
Ethnography (Observation, In-situ)
Understand the respondent in the environment in which a particular product or service is used
In-depth interviews (Face-to-Face, Phone, Webcam)
Moderated, unstructured interview to explore perceptions, beliefs, opinions and attitudes toward a product, service, concept, ad, idea, or package
Iterative Development Processes
Identify and refine underlying message constructs, prior to creative development for concepts, products, packaging, logos, and more
Emotivation®
Understand the emotional roles that brands fulfill in people’s lives and how to connect your brand/product to consumer’s unfulfilled needs
Shopper Behavior and Foot-fall Monitoring
Understand how decisions are made at the shelf as well as the consumer pathway to the shelf
Sales Simulations
Role-play simulation using customers and salespeople to test early stage sales material design and content
Ideation and Concept Writing Workshops
Generate, develop and communicate new ideas in ideation sessions. Develop more effective positioning statements, concept/storyboards in concept writing workshops, prior to quantitative testing
Perception Analyzer
Provides digital or in-person moment-to-moment ratings of stimuli
Biometrics: Facial Coding, Eye Tracking, & More
Measuring physical responses to stimuli via facial coding, eye tracking or galvanic skin response, then probing deeply. Can enable the collation of conscious and nonconscious information
Multicultural specialization
In the US, research conducted with African-American, Hispanic (both acculturated and unacculturated) and Asian populations
Quantitative
Leaky Pipe
Identify where potential share is lost, size the issues, and understand how to most effectively protect your brand
Online App and Site Usage Tracking
Passively measures web surfing behavior, media exposure & consumption, and application usage
Virtual Mailbox
Simulates “real life environment” for direct mail creative, targeting and pre-launch effectiveness evaluation
Mobile (Geofencing, Missions and more)
Consumers can share brand, product or service perceptions 24/7. Enables management to analyze, react, and activate change “real-time,” across numerous customer touch points
AdPi Tracking
Category focused, monitoring of top brands and their advertising. Provides channel-specific response model diagnostics
AdPi Express
Quick-turn copy testing – results within 24 hours
AdPi Copy Test
Copy testing across all stages of development
AdPi Campaign Test
Blends digital exposure measurement with OTS (Opportunity To See) modeling to identify the most effective media combinations