THE RIGHT TOOL FOR THE JOB
Analytics

Social Media
Monitoring, netnography, and more enables the identification of trending patterns, connections, sentiment and contradictions which, when integrated with primary research, facilitates more robust insight

Risk analysis
Evaluate the risk and potential result(s) associated with decisions being applied to a variety of complex business situations

Price Elasticity models
Understand consumer reaction to price changes and identify tactics to drive sales and market share forward

Marketing Mix Models and mROI
Enables maximization of sales, profits, and marketing ROI

Pre-market ad effectiveness
Uses market research data from pre-market ad testing to determine how the ad will perform in-market on a number of outcome metrics (e.g. recall, consideration)

Customer Value Optimization
Identify the strategy and tactics which maximize performance

Brand Health Models
Compare your brand with its competitive set to identify attributes to improve/further enhance

Multicultural specialization
In the US, research conducted with African-American, Hispanic (both acculturated and unacculturated) and Asian populations

AdPi Path Modeling
Determine how an ad will perform against a number of outcome metrics such as recall and consideration
Qualitative

Digital (Bulletin Boards, Depths, Communities, Journaling, Virtual Ethnos, Geofencing, Missions)
Respondents participate in sessions or record/upload content of all types, “real-time”, anywhere, anytime or over-time

Traditional Focus Groups, Mini Groups, Triads, Dyads (Face-to-Face, Phone, Webcam)
Moderated discussions of all sizes to explore perceptions, opinions, beliefs, and attitudes toward a product, service, concept, advertisement, idea, or package

Ethnography (Observation, In-situ)
Understand the respondent in the environment in which a particular product or service is used

In-depth interviews (Face-to-Face, Phone, Webcam)
Moderated, unstructured interview to explore perceptions, beliefs, opinions and attitudes toward a product, service, concept, ad, idea, or package

Iterative Development Processes
Identify and refine underlying message constructs, prior to creative development for concepts, products, packaging, logos, and more

eMotivation
Understand the emotional roles that brands fulfill in people’s lives and how to connect your brand/product to consumer’s unfulfilled needs

Shopper Behavior and Foot-fall Monitoring
Understand how decisions are made at the shelf as well as the consumer pathway to the shelf

Sales Simulations
Role-play simulation using customers and salespeople to test early stage sales material design and content

Ideation and Concept Writing Workshops
Generate, develop and communicate new ideas in ideation sessions. Develop more effective positioning statements, concept/storyboards in concept writing workshops, prior to quantitative testing

Perception Analyzer
Provides digital or in-person moment-to-moment ratings of stimuli

Biometrics
Measuring physical responses to stimuli via facial coding, eye tracking or galvanic skin response, then probing deeply. Can enable the collation of conscious and nonconscious information

Multicultural specialization
In the US, research conducted with African-American, Hispanic (both acculturated and unacculturated) and Asian populations
Quantitative

Leaky Pipe
Identify where potential share is lost, size the issues, and understand how to most effectively protect your brand

Online App and Site Usage Tracking
Passively measures web surfing behavior, media exposure & consumption, and application usage

Virtual Mailbox
Simulates “real life environment” for direct mail creative, targeting and pre-launch effectiveness evaluation

Mobile (Geofencing, Missions and more)
Consumers can share brand, product or service perceptions 24/7. Enables management to analyze, react, and activate change “real-time,” across numerous customer touch points

AdPi Tracking
Category focused, monitoring of top brands and their advertising. Provides channel-specific response model diagnostics

AdPi Express
Quick-turn copy testing – results within 24 hours

AdPi Copy Test
Copy testing across all stages of development

AdPi Campaign Test
Blends digital exposure measurement with OTS (Opportunity To See) modeling to identify the most effective media combinations