TOP TEN ALCOHOLIC BEVERAGE ADS: 2018 HOLIDAY SEASON RECAP

As holiday cheer begins to spread this season, we turned our attention to Phoenix Brand Effect to recap these top 10 performing Alcoholic Beverage TV ads from the 2018 Holiday Season. We based our findings on Brand Memorability, the percent of real-world viewers who can recall the ad and associated brand the day after exposure and limited to only alcohol consumers. Here’s what we found: