advertising Case Study

Beer Brand Plays Catch-Up By Reevaluating Their Advertising Performance

The Situation

A major beer brand’s advertising performance was showing that their overall campaign effectiveness was having no impact on sales even though the category was growing.

Advertising Performance, Beer Advertising, Brand Equities, Optimizing Creative

The Challenge

We needed to identify the areas of their campaign creative that could be improved as well as provide recommendations on campaign placement.

Advertising Performance, Beer Advertising, Brand Equities, Optimizing Creative

Approach + Solution

The recommendation was to advise the client on revising their creative, but to ensure that they maintain their distinctive brand equities and acknowledge consumer dynamics during the pandemic period.
Advertising Performance, Beer Advertising, Brand Equities, Optimizing Creative

Results

This swift change in advertising creative allowed the brand to accelerate mid/late summer gains.
Advertising Performance, Beer Advertising, Brand Equities, Optimizing Creative

Final Word

By adjusting to economic pressures and other outside forces, the brand was able to see significant growth in their product.
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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