communications Case Study
Developing the Story of a Brand
The Client's Situation
The marketing team of a new birth control treatment was creating a cross-channel campaign for physicians. They had 50 draft messages and needed to identify a workable subset of those that were most effective.
The challenge was to figure out how we could build a story/campaign with messages that could appeal to many, drive action, and work together.
Approach + Solution
Using our client’s real-life challenge, we built a new research methodology that we call StoryBuilder.
In addition, the simulator proved invaluable in ensuring they keep their messages fresh in the field.