communications Case Study

Developing the Story of a Brand

The Client's Situation

different pill packets laid out

The Campaign

Women before a workout class

Approach + Solution

We went beyond just identifying the most-liked messages (like reach, power, and synergy) and instead used technology and unique exercises to keep the physicians engaged.

Using our client’s real-life challenge, we built a new research methodology that we call StoryBuilder.

Results

Our client was able to use the findings to determine the strongest messaging for their new product based on their target audiences.

In addition, the simulator proved invaluable in ensuring they keep their messages fresh in the field.

women working out together
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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