advertising Case Study
Developing the Narrative of a Brand with StoryBuilder
The Client's Situation
The marketing team of a new birth control treatment was creating a cross-channel campaign for physicians. They had 50 draft messages and needed to identify a workable subset of those that were most effective.
The Campaign
The challenge was to figure out how we could build a story/campaign with messages that could appeal to many, drive action, and work together.
Approach + Solution
We went beyond just identifying the most-liked messages (like reach, power, and synergy) and instead used technology and unique exercises to keep the physicians engaged.
Using our client’s real-life challenge, we built a new research methodology that we call StoryBuilder.
Results
Our client was able to use the findings to determine the strongest messaging for their new product based on their target audiences.
In addition, the simulator proved invaluable in ensuring they keep their messages fresh in the field.
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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