advertising Case Study

Developing the Narrative of a Brand with StoryBuilder

The Client's Situation

StoryBuilder, Pharmaceutical Marketing, Cross Channel Campaign

The Campaign

StoryBuilder, Pharmaceutical Marketing, Cross Channel Campaign

Approach + Solution

We went beyond just identifying the most-liked messages (like reach, power, and synergy) and instead used technology and unique exercises to keep the physicians engaged.

Using our client’s real-life challenge, we built a new research methodology that we call StoryBuilder.

Results

Our client was able to use the findings to determine the strongest messaging for their new product based on their target audiences.

In addition, the simulator proved invaluable in ensuring they keep their messages fresh in the field.

StoryBuilder, Pharmaceutical Marketing, Cross Channel Campaign
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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