brand Case Study
Hotel Brand Optimizes Brand Equity
The Client's Situation
Our client, one of the top hotel companies, required on-going intelligence about the performance of their hotel brand.
The client wanted to understand their brand equity relative to their perceived competitive set.
Approach + Solution
We conducted a daily online survey that is reviewed in a quarterly report. The survey tested brand awareness and usage. Each respondent was asked to choose attributes that are distributed across four main pillars;
The brand equity study results empowered management to allocate resources to maximize the hotel guest experience.