marketing-consulting Case Study

Introducing & Testing New Product Lines Using Consumer Buy Flow Process

The Situation

A multi-service organization was looking to put more rigor into their offer development process and digital user experience

Determine how placement in the Buy flow process impacts take rates, product mix and revenue

The Challenge

They needed to understand how new products or product feature sets would be accepted by a consumer and the impacts of new products & features on their existing portfolio.

Since over 90% of the sales were started from their online platform, they needed to optimize the platform design and flow, with special importance on how this impacted user pathing and final purchase decision

Buy Flow that emulates real purchase experience

Approach + Solution

We deployed our Packaging & Pricing Lab approach, a combination of qualitative and online quantitative research that shows realistic buy flow presentations on concepts that allow respondents to build their desired package.

New products/services were tested from early concept through to a feature and pricing roll out via a real-life product laboratory. All survey testing mirrored the actual user experience, thereby allowing the testing of products and features in a real-world environment and understanding the impact of the offer, messaging, and content, as well as the placement and design of the platform.

Results

The client introduced a new product line with minimal risk and identified the options that best deliver in a real-world setting without trial and error.

The client also developed an ongoing database, allowing for the analysis of packages, portfolios, and features for future analysis.

Understand detailed package, placement with Buy Flow.

Final Word

The Packaging & Pricing Lab delivers cost-efficient and timely insights that emulate real purchase experiences to inform innovative business decisions and high-level forecasting.
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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