marketing-consulting Case Study
Introducing & Testing New Product Lines Using Consumer Buy Flow Process
A multi-service organization was looking to put more rigor into their offer development process and digital user experience
They needed to understand how new products or product feature sets would be accepted by a consumer and the impacts of new products & features on their existing portfolio.
Since over 90% of the sales were started from their online platform, they needed to optimize the platform design and flow, with special importance on how this impacted user pathing and final purchase decision
Approach + Solution
New products/services were tested from early concept through to a feature and pricing roll out via a real-life product laboratory. All survey testing mirrored the actual user experience, thereby allowing the testing of products and features in a real-world environment and understanding the impact of the offer, messaging, and content, as well as the placement and design of the platform.
The client also developed an ongoing database, allowing for the analysis of packages, portfolios, and features for future analysis.