advertising Case Study
Leveraging Relevant Messaging to Stay Ahead of Consumer Sentiment and Re-Enter the Market Amid the “New Normal”
Our client, an American casual dining restaurant chain, was forced to close restaurants and rethink their advertising strategy in March 2020 due to the COVID-19 pandemic.
The client was looking to develop a new messaging approach that not only took into account how other restaurants were dealing with the unprecedented situation but how to gain new insights into the emotional impact and relevance to consumers during this unprecedented pandemic.
Approach + Solution
Throughout the early days of the pandemic, we partnered with our client to gather their internal understandings and combine with our unique understanding from our ongoing studies and our always-on Phoenix Brand Effect solution.
The combined insights allowed the development of client-specific studies, which all together allowed our client to stay at the forefront of how consumers were feeling amid the crisis and develop an appropriate market re-entry strategy.