advertising Case Study

Meaningful Evaluation of Ads to Determine Best In-Market Performance

The Situation

Market Performance, DRTV, Insights Platform

The Challenge

Market Performance, DRTV, Insights Platform

Approach + Solution

The Phoenix team was able to utilize the Phoenix Brand Effect database, which evaluates the performance of all television advertisements and our AdPi 2.0 creative insights platform to solve the client's challenge.

The creative effectiveness of the Pet Food Supplier’s ads was measured against the current Internal Champion ad and against each other, as well as in-market competitive ads. This process yielded actionable insights allowing for the creative optimization that delivered stronger message breakthroughs.


The ad campaign was launched and tracked via our real-time Phoenix Brand Effect measurement solution, which showed strong breakthrough and emotional connection and relevance to the targeted audience.
Market Performance, DRTV, Insights Platform

Final Word

The Creative AdPi® (Advertising Performance Indicator) solution provides valuable insights on how to optimize individual creatives and campaigns to deliver on your campaign business objectives.
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.