communications Case Study

Starting a Conversation with Advertisers About Toy Shopping

The Client's Situation

Toys scattered on a brown rug

The Challenge

Shopping mall with escalator

Approach + Solution

Phoenix MI used a predominantly mobile approach to find real shoppers in-store who were toy shopping as part of their trip.

Potential respondents were identified using a geo-fencing technology and screened for purchase plans. This allowed us to identify a true robust sample of respondents who had genuine and recent interest in toy shopping.

Results

Our client was able to gain fresh insight into the retail toy shopping experience, which enabled them to engage in strategic discussions with their retail and manufacturing partners.

Some of the significant insights gained by the client included store layout and messaging, planned and unplanned purchases, amount spent, use of coupons, and gift giving.

A wooden train set
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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