communications Case Study
Starting a Conversation with Advertisers About Toy Shopping
The Client's Situation
Our client, an international children’s cable TV network, licensed several of their cartoon characters to a major toy manufacturer. The toys were being sold in several retail outlets and were experiencing differing levels of success.
The Challenge
Phoenix MI used a predominantly mobile approach to find real shoppers in-store who were toy shopping as part of their trip.
Approach + Solution
Phoenix MI used a predominantly mobile approach to find real shoppers in-store who were toy shopping as part of their trip.
Potential respondents were identified using a geo-fencing technology and screened for purchase plans. This allowed us to identify a true robust sample of respondents who had genuine and recent interest in toy shopping.
Results
Our client was able to gain fresh insight into the retail toy shopping experience, which enabled them to engage in strategic discussions with their retail and manufacturing partners.
Some of the significant insights gained by the client included store layout and messaging, planned and unplanned purchases, amount spent, use of coupons, and gift giving.
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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