advertising Case Study

Increasing Brand Loyalty During A Pandemic

The Situation

Brand Loyalty, Brand Lift, Brand Consideration, Purchase Intention, Brand Preference

The Challenge

Brand Loyalty, Brand Lift, Brand Consideration, Purchase Intention, Brand Preference

Approach + Solution

Leveraging our campaign level recall and brand lift solution, the client learned that category consideration was strong, but brand loyalty had eroded across the category. With these insights, they modified their creative to focus more strongly on differentiation.
Brand Loyalty, Brand Lift, Brand Consideration, Purchase Intention, Brand Preference

Results

The modified campaign produced significant gains in brand consideration, purchase intentions and actual sales of the brand during the critical 3rd and 4th quarters of 2020.
Brand Loyalty, Brand Lift, Brand Consideration, Purchase Intention, Brand Preference

Final Word

By adjusting their creative, the client was able to see significant growth with those who saw their advertising, leading to an increase in brand preference.
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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