advertising Case Study

Increasing Brand Loyalty During A Pandemic

The Situation

The Challenge

Approach + Solution

Leveraging our campaign level recall and brand lift solution, the client learned that category consideration was strong, but brand loyalty had eroded across the category. With these insights, they modified their creative to focus more strongly on differentiation.

Results

The modified campaign produced significant gains in brand consideration, purchase intentions and actual sales of the brand during the critical 3rd and 4th quarters of 2020.

Final Word

By adjusting their creative, the client was able to see significant growth with those who saw their advertising, leading to an increase in brand preference.
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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