advertising Case Study
Increasing Brand Loyalty During A Pandemic
The Situation
Our client, a leading Tech brand, was concerned that there might not be demand for their brand of PCs during Back to School season in 2020. Computer and laptop advertising was helping to build category intentions, but not brand favorability or intentions.
The Challenge
How do we increase brand loyalty for our client’s brand?
Approach + Solution
Leveraging our campaign level recall and brand lift solution, the client learned that category consideration was strong, but brand loyalty had eroded across the category. With these insights, they modified their creative to focus more strongly on differentiation.
Results
The modified campaign produced significant gains in brand consideration, purchase intentions and actual sales of the brand during the critical 3rd and 4th quarters of 2020.
Final Word
By adjusting their creative, the client was able to see significant growth with those who saw their advertising, leading to an increase in brand preference.
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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