Case study
Utilizing BrandPi® Methodology to Enhance Talent Recruitment
Client/Situation
As a Fortune 100 insurance company with more than 40,000 employees, talent retention and management is clearly a key issue, as it directly relates to brand delivery and strength. The client wanted to measure their appeal as an employer brand over time, including a comparison to leading brands in similar industries (e.g., financial services, accounting, healthcare, etc.)
Approach/Solution
The survey evaluated employer brand awareness, familiarity, overall impressions, as well as willingness to work in specific industries and other key employment-seeking metrics and information.
Results
Our client fine-tuned their external talent recruiting efforts to focus on those attributes most important to job-seekers, by region. Using information from the study, they have improved their talent retention metrics by making organizational changes to enhance employee satisfaction as well as their appeal to prospective hires.