marketing-consulting Case Study
Using a Quantitative Study to Build Brand Messaging
The Client's Situation
Our client, a pharmaceutical company, was preparing to launch a new women’s health product and is building their brand messaging for consumer marketing.
They have a large list of potential messages that their agency has developed, and they would like to understand how to narrow down the list to a cohesive story.
Approach + Solution
This methodology is an online, quantitative study that uses advanced analysis such as TURF and market basket analysis to construct the optimal story among the messages.
As the project included an interactive simulator for testing different scenarios and filtering by demographics, the client was able to modify the overall optimal story to fit the more specific audience.