marketing-consulting Case Study
What Vehicle will the Urban Consumer Need in the future?
The Client's Situation
Americans have long had a love affair with cars, but that is changing. Our client was searching for a way to adapt to the changing market.
Our client wanted to understand the mobility challenges faced by consumers living in a densely populated city, and how they currently use all types of transportation to address those challenges.
They also wanted these same consumers to test a concept vehicle, to understand how well the concept vehicle met their current transportation needs.