Case Studies

advertising

Phoenix MI’s advertising solutions utilize validated frameworks, but acknowledge there is no one-size-fits-all approach

Delivering diagnostic and prescriptive insights in support of communication and advertising decisions

Advertising Effectiveness, Effective Advertising, Ad Campaigns, Purchase Intentions, Brand Salience

Offsetting Deterioration During The Pandemic With Communicus

Using Communicus solutions to help understand how to offset deterioration during the Pandemic.

Advertising Performance, Beer Advertising, Brand Equities, Optimizing Creative

Creative Reevaluations Using Communicus

Using Communicus methodology to assist in strategic creative reevaluations

Longitudinal Design, Brand Awareness, Advertising Spend

Maximizing advertising’s effectiveness during a pandemic

With the understanding of the power of their advertising, the client was able to maintain consistent branded awareness among those who saw their ads even after their initial growth period.

Brand Loyalty, Brand Lift, Brand Consideration, Purchase Intention, Brand Preference

Campaign Level Recall & Brand Solution with Communicus

We used our campaign-level recall and brand lift solution to help a leading Tech company increase brand loyalty during the 2020 back-to-school season.

Understanding Brand Impressions of a New Product: Halo Effect, Consumer Decision Making Process, Media Mix, Consumer Associations

Brand Effect Dimensions

BE Dimensions helped uncover how the client's campaigns worked to shift consumer thinking about the brand on an intuitive, automatic level.

Market Performance, DRTV, Insights Platform

AdPi Brand Effect Solution

Phoenix's Creative AdPi® (Advertising Performance Indicator) solution provides valuable insights on how to optimize individual creatives and campaigns to deliver on your campaign business objectives.

Market Potential, Positioning Strategy, Copy Testing

Concept and Copy Testing

In today's world, it is imperative to use up-to-date real-life norms and comparisons to yield deep understanding and real-life outcomes.

Advertising Strategy, Consumer Connection, Advertising Landscape

Latest Insights on Consumer Sentiment & Behavior

Stay up to date with the latest in the advertising landscape & consumer sentiment to prepare for re-entering the market amid the "new normal".

Advertising Campaign, Coffee Advertising, Advertising Breakthrough

Pre-Market Creative Evaluation

The Phoenix Brand Effect Solution allowed the client to refine their media and program placement strategies to maximize their advertising investment.


AdPi Brand Effect Solution

Using category-specific models & intended targets to cut through a crowded advertising space and drive in-market consumer response.

StoryBuilder, Pharmaceutical Marketing, Cross Channel Campaign

StoryBuilder for Message Testing

Building a unique campaign to engage physicians

Ad Tracking, Cross Channel Marketing, ROI Models, Advertising Tracking, Advertising Tracking Research

Campaign Measurement

Enhancing ad tracking to get the most out of your campaign

Brand Positioning, Purchase Intent, Cross Channel Advertising

Sponsorship

Finding evidence of improved brand positioning and image with Sponsorship

Survey Instrument, Conjoint Analysis, Solar Panel Market, Solar Panel Marketing

Advanced Analytics

Complex product needs research creativity to educate respondents

Product Innovation, Brand Space, Marketing Messages, Key Driver Analysis

Concept / Product Development

Taking a consumer tech product into the professional market

Toy Advertising, Toy Shopping, Geofencing Technology, Purchase Plans

Customer Experience / Satisfaction

Retail testing to improve toy sales

Ad Testing, Quantitative Reasoning, Monadic Testing

Media Ad Testing

Fast, efficient promotion test with PromoPi

Virtual Mailbox Direct Mail Campaign Evaluation for Communications Effectiveness

Direct Mail Testing with Virtual Mailbox

Understanding how recipients process mail increases sales effectiveness with our Virtual Mailbox methodology.

Brand Position, Digital Tagging, Super Bowl Advertising

Brand Repositioning

Reinventing the automotive manufacturer

Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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