Case Studies

advertising

Phoenix MI’s advertising solutions utilize validated frameworks, but acknowledge there is no one-size-fits-all approach

Delivering diagnostic and prescriptive insights in support of communication and advertising decisions

On The Go Snacking

Offsetting Deterioration During The Pandemic Communicus

Using Communicus solutions to help understand how to offset deterioration during the Pandemic.


Creative Reevaluations Using Communicus

Using Communicus methodology to assist in strategic creative reevaluations

Home Improvement

 

Tech Brand

Campaign Level Recall & Brand Solution Communicus

We used our campaign-level recall and brand lift solution to help a leading Tech company increase brand loyalty during the 2020 back-to-school season.

Powered by Phoenix's knowledge of ad exposures via our Brand Effect methodology, we measured how the campaign impacted associations with real-world, in-market exposures between exposed and control groups.

Brand Effect Dimensions

BE Dimensions helped uncover how the client's campaigns worked to shift consumer thinking about the brand on an intuitive, automatic level.


AdPi Brand Effect Solution

Phoenix's Creative AdPi® (Advertising Performance Indicator) solution provides valuable insights on how to optimize individual creatives and campaigns to deliver on your campaign business objectives.

A windy hallway with colored lights

Concept and Copy Testing

In today's world, it is imperative to use up-to-date real-life norms and comparisons to yield deep understanding and real-life outcomes.

A woman sits at a table and brings a forkful of food to her mouth

Latest Insights on Consumer Sentiment & Behavior

Stay up to date with the latest in the advertising landscape & consumer sentiment to prepare for re-entering the market amid the "new normal".

Baristas fill orders at a coffeehouse

Pre-Market Creative Evaluation

The Phoenix Brand Effect Solution allowed the client to refine their media and program placement strategies to maximize their advertising investment.

People in a line riding stationary bikes

AdPi Brand Effect Solution

Using category-specific models & intended targets to cut through a crowded advertising space and drive in-market consumer response.


StoryBuilder for Message Testing

Building a unique campaign to engage physicians

Doctor tools and laptop layed out on blue table

Campaign Measurement

Enhancing ad tracking to get the most out of your campaign


Sponsorship

Finding evidence of improved brand positioning and image with Sponsorship


Advanced Analytics

Complex product needs research creativity to educate respondents


Concept / Product Development

Taking a consumer tech product into the professional market


Customer Experience / Satisfaction

Retail testing to improve toy sales


Media Ad Testing

Fast, efficient promotion test with PromoPi


Direct Mail Testing

Understanding how recipients process mail increases sales effectiveness


Brand Repositioning

Reinventing the automotive manufacturer

Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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