Case Studies

customer experience

See for yourself how we are able to apply decades of experience and bright minds, meld research and technology together, and optimize the customer experience for our clients

We designed our platform to support CX programs, not to be the program

A pink hue over a building and a palmtree

Tactical CX

With new competitors were entering the marketplace, the client was looking for efficient solutions that could help them retain customers.

People walk around a city

Strategic Relationship

Finding it increasingly difficult to ‘move the needle’, a client needed an innovative way to examine the entire relationship with their customers that brought all interactions together.

A close up shot of a marijuana plant

CX Survey

The client wanted to ensure that these technology enhancements created a positive change for their customers.

Shades and shapes of gray and black

CX Multivariate Model

Understand what the most important interactions are in the customer experience so you can emphasize these and improve your business.


Customer Census

Phoenix saw lost customer research as an opportunity to learn from those who had already left and to get in front of issues on those at risk.

A man sits alone at a slot machine in a casino

CX Competitive Advantage

The gaming & hospitality industry published guidelines to keep customers safe, but our client begged the question – is that enough?

String lights hanging against a dark background

Customer Journey

The client was unsure of how to best approach this challenge and provided Phoenix an opportunity to propose a solution.


Consistency in CX

Consistency is key to loyalty and creating an environment where teams can easily understand how they perform relative to their own goals ensures that performance stays consistent throughout the organization.


Competitive Customer Experience (CCX)

Understand what true brand position looks like

Doctor holding x-ray

Patient Experience

Going beyond customer SAT data to understand the full hospital patient experience


Customer Experience

Understanding the Mobile Journey through creative analytics


Concept / Product Development

Taking a consumer tech product into the professional market


Customer Experience / Satisfaction

Retail testing to improve toy sales


Attitude and Usage / Market Landscape

Telephone interviews with decision-makers in emerging market yields differentiated bank positioning


Target Marketing

Research informs cross-selling strategies for short-term and longer-term sales

Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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