Case Studies

marketing consulting

By combining our primary market research expertise, database analytics and modeling proficiency, see how we create a tailored approach to fit each client's unique business needs

Impactful insights delivered by a combination of research & industry artisans who can think outside the research box

Consumer Buy Flow

Test product, packaging, and positioning concepts in a real-world environment to inform business decisions

Segmentation

The segmentation informed the development of customized messaging strategies for each segment and ensured all communications clearly addressed the most important card features and benefits.

Creative & Copy Testing

Message testing for a new product launch

Concept / Product Development

Exploring brand partnerships for a new co-branded product

Customer Segmentation / Targeting

Using Qualitative / Quantitative approaches to understand customer triggers and increase group sales.

Advanced Analytics

Complex product needs research creativity to educate respondents

Customer Experience

Understanding the Mobile Journey through creative analytics

Concept / Product Development

Taking a consumer tech product into the professional market

Loyalty & Satisfaction

Evaluating Sustainability and CSR for Hotel Guests

Concept testing / Product Development

Understanding feature value informed successful card launch

Target Marketing

Research informs cross-selling strategies for short-term and longer-term sales

Concept / Product Development

Innovative study design leads to important insight into future urban transportation needs

Concept / Product Development

Evaluating line extensions for brand fit

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